#187 Energy Transparency, Selling to Utilities, Electricity Markets, Exiting TWICE & More w/ Toby Ferenczi (Granular Energy)

Today, we are talking to Toby Ferenczi from Granular Energy.

In this electrifying (ha!) episode, we finally tracked down the elusive Toby Ferenczi, a man who juggles startups like they're hot potatoes. ⚡️

Toby educates us about the world of electricity transparency and trading.

Did you know you can trade electricity like stocks? Neither did we! And it doesn’t exactly work like that…but it got your interest, didn’t it?? 🤔

From his days at Cambridge to co-founding Granular Energy, Toby has journeyed in solar starting with solar panel materials with this PhDs, working at GE, and later through startup exits.

He even founded a nonprofit for timestamped energy certificates—because, why not?

If you've ever wondered where your electricity comes from or how to make a clean energy choice, this episode is a shocker in the best way possible. 💥
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Topics:
**02:42 Introduction
**05:00 Enabling Customers to Choose Clean Energy
**08:20 The Role of Electricity Markets
**10:43 Journey as an Entrepreneur 
**14:46 Transparency in the Energy Industry
**20:50 Understanding the Utility Business Model 
**25:28 Opportunities to Bypass Utilities
**30:49 Fundraising
**33:50 The Future of the Solar Industry
**43:24 Opportunities in the Market

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Links:
**Toby Ferenczi | Granular Energy
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