#76 Endings, Endineering, Circular Economy, & the Customer Experience w/ Joe Macleod

Welcome back to another episode of the CleanTechies Podcast. This is episode 76 of the show and we are thrilled to have you joining us. 

If you're a ClimateTech Founder seeking introductions to capital or potential partnerships or are interested in sponsoring the show, please reach out: silasmahner@gmail.com

Today we are joined by an individual who focuses a bit more on a philosophical item. On something that we tend to be uncomfortable with, in western society; Endings. Joe Macleod, Author, Speaker, and Founder of AndEnd is an expert in endings and Endineering. 

Today, Joe lays out the importance of thinking about the end-of-product life experience from both a practical and customer experience perspective. 

It's important because (1) we need to be aware of what happens to the product when its use is done. (2) We need to incentivize consumers to be part of solving the circular economy. And (3) by doing these, the consumer becomes an advocate and it can spread to legislation and other corporations.

We hope you enjoy this episode of the show and that it helps you to reflect a bit as this year comes to a close. Perhaps it will make it into one of your new year's routines. 

Topics:

• 5:45 The design life cycle (Beginning and Ending)
• 14:40 The Protestant & Industrial Revolutions shifting us away from the topic of "Endings"
• 21:51 How some companies are focused on endings and how others can improve
• 34:09 The 8 types of endings & how manufacturers get the product back to the factory
• 41:18 Cataloging our items to become aware of our possessions
• 43:40 Legislation and Endings. (Visible or Invisible Endings) 
• 58:07 Advice to young professionals deciding on their next steps

We hope you enjoy today's episode - please reach out with any specific questions or discussion points. If you're interested in being a show sponsor you can reach me at silasmahner@gmail.com

LINKS:

• andEnd Website
• Joe's Ted Talk
• Ends. Why we overlook endings for humans, products, services and digital. And why we shouldn’t
• Endineering. Designing consumption lifecycles that end as well as they begin.
• His training course on how to become an endineer
• Mentioned in the show:
  • His writing about Apple's end-of-user experience
  • Stuffstr
  • Marie Kondo's book, Declutter

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